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Featured Listener Comments Section: Contents List |
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Listener: Robert Pratt
Category: General
Date: 11 Feb 2010
Time: 15:46:05 -0700
Remote Name: 66.140.104.223
A big thank you to each of you in the Pratt on Texas audience.
Once again, you’ve made Pratt on Texas not only #1 but, dominant in all of Lubbock market radio.
In the radio business we look at what is called AQH, or Average Quarter Hour, listeners. That means how many listeners are tuned in during any average quarter hour. This is important to advertisers because it tells how many people are likely to hear an advertisement.
The closest local talk show, including sports, ag news, and all other forms of talk programming, in AQH audience number to Pratt on Texas is KFYO’s own Lubbock’s First News at 54% of the Pratt on Texas AQH audience. Leaving KFYO, the closest news-talk to Pratt on Texas has only 32% of audience size.
In its time slot, Pratt on Texas is #1 in the total survey area over all types of radio programming with males 25 years of age and up at all income levels (#2 with all males at all ages in incomes), #3 in the total survey area with women 18 years of age and up at all income levels.*
Pratt on Texas remains dominant with all persons, men and women, 35 years of age and up at all income levels. And, if there is at least a total household income of only $25,000 per year, Pratt on Texas is #1 from 5 to 7pm with all persons 21 years of age and up.*
Many thanks to each of you for keeping Pratt on Texas on top!
Robert Pratt
Pratt on Texas
P.S. If you are an advertiser wanting more detail, click here.
*Numbers are from the Fall 2009 Arbitron® ratings book.
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