The Fall 2009 Arbitron® ratings are in:
Pratt on Texas continues as the
region's highest rated
talk show with 20.3% audience growth over the Fall of 2007 ratings book (sports, civic affairs, news - all talk)!*
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For radio's prime-time afternoon drive,
Pratt on Texas is #1 in all of
Lubbock radio for all persons 35 years of age & up, at ALL household
income levels; number 2 for all persons 21 years and up; number 3
for all persons (12+)!*
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If they've income to spend,
Pratt on Texas is tops. Pratt on Texas is number 1 over all Lubbock
radio in afternoon drive with all adults 21 and up with household income
of $50,000 and up.
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Pratt on Texas is number
1 with Males 25 years of age & up, number 2 with all Males at all
ages in afternoon drive in the total survey area!*
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Women listen too!
Pratt on Texas is number 3 with Females of all ages (12+) in afternoon
drive; number 2 in the market with Females 25 years of age and up, and;
number 1 with Women 45 and up in the total survey area.*
These key numbers are based on Average Quarterly Hour
(AQH) market share 5 to
7pm weekdays, afternoon drive, across all formats AM & FM and are from the
Fall 2009 Arbitron® ratings book (the latest):
All persons
#1 in the Total Area with all Persons (men and women) 35+ at all
income levels
#1 in the Metro Area with all Persons 21+ with household incomes of
$25,000 & up
#1 in the Metro Area with all Persons 21+ with household incomes of
$50,000 & up
#1 in the Total Area with all Persons 21+ with household incomes of
$50,000 & up
#1 in the Total Area with all Persons 21+ with household incomes of
$75,000 & up
#2 in the Total Area with all Persons 21+ at all
income levels
#2 in the Total Area with all Persons (12+) with household incomes
of $25,000 & up
#3 in the Total Area & Metro with all Persons (12+) at all income
levels
With men
#1 in the Total Area with all Males 25 years of age and up at
all income levels
#2 in the Total Area with all Males 12 years of age and up at
all income levels
#2
in the Metro (behind KFMX) with all Males 25-54 years of age with $25,000
household income & up
(cume is only 100 person fewer then FMX per quarter hour)
With women
#1 in the Total Area with Women 45+ at ALL income levels
#2 in the Total Area with Women 25+ at ALL income levels
#3 in the Total Area with Women 12+ at ALL income levels
#3 in the Total Area with Women 18+ at ALL income levels
If they have money to spend and invest, Pratt on Texas in the
Number One place to reach them in the Lubbock metro market and the entire
market area!
* Fall 2009 Arbitron® ratings for Metro or Total Survey Area, Average
Quarterly Hour market share.
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